CBS did not let its bragging rights as the only broadcast network to add viewers season-to-season go to waste.
"We are the only network that is up a single demographic," said Leslie Moonves, CBS Corp. President and CEO. "Nobody else is up in anything."
And while acknowledging that the severe ad spending contraction, especially in [...]
Archive for May, 2009
CBS Touts Growth, Aims Young with 2009-10 Slate
Posted in News on May 21, 2009 | Comments Off
CBS Interactive Launches 1080p Video Player
Posted in News on May 14, 2009 | Comments Off
Intel signs on as sponsor
By Alex Weprin — Broadcasting & Cable
While the gallery does not have a complete library of CBS programs, it features select episodes of CSI, CSI: Miami, CSI: NY, How I Met Your Mother, Survivor and other shows.
Intel is the launch sponsor for the gallery, and will receive "prominent and immersive" [...]
‘Sunday Morning’ to Dawn in Hi-Def
Posted in News on May 11, 2009 | Comments Off
CBS News stalwart makes move this week
CBS Sunday Morning will help celebrate its 30th year by entering the high-definition age on May 17, when it begins broadcasting in the 1080-line-interlace (1080i) format.
The top-rated Sunday morning news show will be the third CBS News program to broadcast in HD, following the CBS Evening News With [...]
CBS Reports Net Loss of $55.3 Million
Posted in News on May 9, 2009 | Comments Off
TV ad sales drop $229 million in the quarter
CBS recorded a net loss of $55.3 million for the first quarter of 2009, compared with a profit of $244 million in the prior year period. In a statement this afternoon, CBS Chief Executive Leslie Moonves joined a chorus of rival media executives in predicting easier [...]
CBS Looking To Buy Back 1 Billion Dollars in Debt
Posted in News on May 9, 2009 | Comments Off
Offering bondholders a premium of 3.5%
By John Eggerton — Broadcasting & Cable
CBS said Friday it was looking to buy back over $1 billion in debt coming due in July 2010.
With the debt markets looking better, it has offered bondholders a premium of 3.5% ($1,035 for every $1,000 in principal to get them [...]
Murdoch on Earnings Call: -Worst Is Over-
Posted in News on May 7, 2009 | Comments Off
News Corp. Operating Income Drops to $755 million
News Corp’s latest set of numbers reflected the ever widening gulf between the profitability of the media conglomerate’s broadcast assets and its cable cousins.
Operating income at News Corps.’ global stable of cable networks grew 30% to $429 million, for quarter ended March 31. The Television unit, [...]
Why We Need the Employee Free Choice Act
Posted in News on May 7, 2009 | Comments Off
Indianapolis hotel workers are engaged in a struggle of historic proportions.
Huge majorities of workers at the Sheraton, Westin, and Hyatt Regency hotels have demanded that management agree to a card-check neutrality agreement.
There are currently no union hotels in Indianapolis and work conditions are incredibly tough. Housekeepers regularly clean 30-40 rooms per day for [...]
ABC News Launches Branded YouTube Channel
Posted in News on May 7, 2009 | Comments Off
Offers breaking news, interview highlights and programming from ‘GMA,’ "World News with Charles Gibson’ and ‘Nightline’
ABC News is now airing short form news content on its on branded channel on YouTube. The channel provides breaking news, highlights from interviews, and programming from shows including Good Morning America, World News with Charles Gibson, and Nightline. [...]
CBS Rolls Out Promos Prior to Upfronts
Posted in News on May 4, 2009 | Comments Off
Network launches media blitz
CBS is going on offense, launching a media blitz this week to tout its primetime strength heading into the upfronts.
Eye will use a variety of CBS Corp. platforms — including on-air, radio and online in order to push its “Only CBS” campaign. Net also has print ads today in the New York [...]
CBS Sells Its Growth Story In New TV Ad Campaign
Posted in News on May 4, 2009 | Comments Off
Takes upfront message to the airwaves
CBS Television is launching an unprecedented ad campaign selling the power of its own airwaves. The branding initiative is the first ever such broad stroke marketing campaign from CBS specifically tied to the TV advertising upfront which starts on May 18.
The effort titled, “Only CBS,” is aimed at reinforcing the [...]
