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Archive for July, 2009

Viacom Earnings: Upfront Almost Complete

Cable ad revenue down 6%, less than expected
Viacom’s MTV Networks unit is almost complete with its upfront, according to Viacom President and CEO Philippe Dauman, speaking on a conference call with analysts Tuesday to report second-quarter earnings.
"I am very happy to report we are just about done with our advertising upfront," Dauman said. [...]

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Q and A With BETs Debra Lee

BET Networks chief on new program, the importance of Michael Jackson and branding BET in the age of Obama
Inside Viacom, BET Networks is something of a rising star. Fresh off a stellar second quarter, thanks to stratospheric ratings for its BET Awards show, the cable network is busy developing new original programming on [...]

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Nielsen says 98.9 percent of U.S. Homes Can Get DTV Signal

Little more than 1 million homes are still without set, converter box, cable or satellite
By John Eggerton — Broadcasting & Cable
Nielsen says that 98.9% of U.S. homes are able to receive a digital TV signal.
That is up 229,000 homes and 1.3 million since the June 12 switch-over to digital broadcasting.
That [...]

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How to Connect Your New HDTV Properly

The right connections can make all the difference to your picture, but that doesn’t mean you have to break the bank for really expensive cables.
Y our new set is in place, you’ve got your DVR ready, and your service for HD signals is set up. Now you have the hard task of connecting all [...]

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CBS Rebranding Los Angeles Duop – NewsCentral

“NewsCentral” tag fronts 64 hours of weekly local news
By Michael Malone — Broadcasting & Cable
The CBS-owned KCBS-KCAL Los Angeles stations will introduce the “NewsCentral” shared brand this fall.
The stations combine for 64 hours of live, local news each week, says CBS. “No local broadcast operation in Southern California can offer [...]

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CBS College Sports Snags Army Home Games

Deal to run through 2014, will include at least three games at Yankee Stadium
CBS College Sports Network and the U.S. Army Athletic Association have inked a deal to bring Army home games and select neutral site games to the cable network. The deal runs through 2014, and includes at least three games that [...]

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Nielsen: Viewing Rebounds After Early Post-DTV Decline

Attributed the drop to households that had to re-scan for DTV channels or get a new antenna after the switch
Viewership to TV stations in the two weeks following the June 12 end of full-power analog dipped, according to Nielsen, but that was "largely temporary" and viewing levels have been returning in the ensuing weeks, [...]

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Employee Free Choice Act Compromise Announced

This morning’s New York Times is reporting (subscription required) that key US Senators have reached a compromise with labor unions that will have the 60 votes needed to pass.
The key provisions include a 5 to 10 day election period, providing union organizers access to company property, and banning employee meetings held by employers.
The [...]

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CBS On Board For Wednesday Obama Presser

Fox, NBC, ABC still undecided
By Alex Weprin — Broadcasting & Cable
CBS says it will televise a primetime press conference from president Obama Wednesday night. The other three broadcasters were still undecided as to whether they would cover the 8 p.m. ET news event at press time. The conference was originally [...]

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Cronkite Special Draws 7.4 Million

Draws highest viewer total on the night
CBS News’ special honoring the legendary anchorman Walter Cronkite, drew 7.4 million viewers, making it the most-watched program of Sunday primetime.
ABC won the opening 7 p.m. hour with a rerun of America’s Funniest Home Videos turning in a 1.3/5. The Cronkite special was next at 1.0/4 and [...]

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