11 companies added under its Writers Guild 2.0 drive to expand representation to online series
By John Eggerton — Broadcasting & Cable
The Writers Guild of America East (WGAE) has signed up its first digital media companies under its Writers Guild 2.0 drive to expand representation to online series. The 11 [...]
Archive for September, 2009
WGAE Signs First Digital Media Companies
Posted in News on September 30, 2009 | Comments Off
Conde Committed to Growth at Univision
Posted in News on September 28, 2009 | Comments Off
New Univision Networks chief Cesar Conde groups education, digital, programming and culture in his domain
Cesar Conde has quite a bit to do as the newly appointed president of Univision Networks. And yet at the same time, Conde has taken on one of life’s great logistical challenges: He is getting married early next [...]
You’ve Been Laid Off…Now What?
Posted in News on September 27, 2009 | Comments Off
The article which follows was written specifically for members of the Society of Broadcast Engineers by Ken and Daria Dolan of the WOR Radio Network.
The Society of Broadcast Engineers (SBE) expresses its sincere thanks to Ken and Daria for preparing this timely article.
Manufacturing, newspapers, magazines, the auto industry, airlines, retail, financial services firms [...]
No Holds Barred: The Intensification of Employer Opposition to Organizing
Posted in News on September 27, 2009 | Comments Off
In case you are wondering why we need the Employee Free Choice Act, a 2009 study by Cornell University researcher, Dr. Kate Bronfenbrenner, explains why.
New findings from Dr. Kate Bronfenbrenner provide a comprehensive, independent analysis of employer behavior in union representation elections supervised by the National Labor Relations Board (NLRB). Her research identifies [...]
CBS Web Traffic Soars
Posted in News on September 24, 2009 | Comments Off
Was most-visited broadcast network Web site for week ending Sept. 19
By John Eggerton — Broadcasting & Cable
CBS’s recent prime time success is being reflected in its online traffic as well.
CBS’s Web site was the most-visited broadcast network site for the week ending Sept. 19, with 36.63% of traffic, according to Hitwise, [...]
Spanish-Language Marketing is Sensitive
Posted in News on September 24, 2009 | Comments Off
Cable-operator, satellite-TV marketers discuss whether to go Spanish-only or bilingual in messages
Cable-operator and satellite-TV marketers shared stories about targeting Hispanics – whether to go Spanish-only or bilingual in messages, how to stretch niche-marketing dollars in a down economy – at a Hispanic Television Summit session Sept. 21 that even put a Time Warner [...]
Hispanic TV Summit: Growing Hispanic Market Awaits "Cultural Mind-Shift"
Posted in News on September 24, 2009 | Comments Off
Marketing and sales executives say mainstream advertisers need better understanding of Hispanic consumers.
While the 2010 Census is very likely to back up Hispanic marketing executives claims that the increasing population will lead to a thriving consumer marketplace, advertisers may still be reluctant, according to a panel of marketing and sales executives at the [...]
Primetime Ratings: Super Start For CBS Premieres
Posted in News on September 23, 2009 | Comments Off
‘NCIS’ reaches close to 20 million in debut, ‘NCIS: LA’ and ‘Good Wife’ win time slots
CBS trounced the competition last night with the season premiere of NCIS, which attracted nearly 20 million viewers, and the series debuts of NCIS: Los Angeles and The Good Wife, both of which easily won their respective time [...]
WPIX Extends 6:30 News To Weekends
Posted in News on September 23, 2009 | Comments Off
Tribune station finds a niche when others are national
By Michael Malone — Broadcasting & Cable,
On the heels of its 6:30 p.m. news launch Sept. 14, WPIX New York is debuting a weekend edition of PIX News at 6:30 Sept. 26. WPIX’s 6:30 program goes against national newscasts on the ABC, CBS and [...]
Filling Hi-Def Holes
Posted in News on September 20, 2009 | Comments Off
Vendors at IBC target international markets, pursue better interoperability
While high-definition television production has become commonplace for U.S. broadcasters and cable programmers, it is still a relatively new phenomenon in much of the world. And although high-definition technology is now mature, vendors are still working to provide better interoperability between their products to enable [...]
