CBS lacks the buzz of competitors like Modern Family and Glee, and the executive shake-ups of rivals like NBC and ABC
What it has instead are viewers — more of them than any other broadcast net, according to the Nielsen Company.
In fact, the Tiffany network rounded out another television season no. 1 in total
viewers, a title it has held for seven of the last eight seasons. (For the advertiser-beloved 18-to-49-year-old demo, it ranks second behind Fox.) What its offerings lack in pop-cultural prominence they make up for in viewer loyalty. Proof: CBS is home to the top-rated drama (NCIS, 18.9 million viewers, on average), comedy (Two and a Half Men, 14.8 million), newsmagazine (60 Minutes, 13.3 million) and new series (Undercover Boss, 17.7 million).
"There is no formula; it’s not an exact science," says CBS Entertainment chief Nina Tassler to a roomful of reporters gathered for the semi-annual Television Critics Association’s press tour. "The fact that we’ve been able generate hit shows season after season would indicate we’re doing something right."
With another season mere weeks away, she says she and her team are “restless, motivated and, as I like to say, paranoid.” Seated solo on stage, the long-time executive used the time to praise the health of event programming (award shows and the Super Bowl) as well as the broadcast networks’ impressive class of soon-to-be sophomore series.