The high command of CBS News did everything but whistle "Happy Days Are Here Again" Wednesday
They hailed "Evening News" anchor Scott Pelley for reinvigorating the old-school journalism on which the network built its reputation.
Dismissing the currently fashionable news-talk journalism as "not what we do," CBS News Chairman Jeff Fager told TV reporters that
viewers "absolutely" want an impartial, "strongly reported" summary of the news every night.
Fager and CBS News President David Rhodes also made it clear they think they’ve found their deliveryman in Pelley, who took the anchor slot June 6 after the modestly rated and sometimes controversial five-year run of Katie Couric.
Just as their CBS Entertainment counterpart, Nina Tassler, never mentioned Charlie Sheen, Fager and Rhodes never spoke Couric’s name. But like Tassler, they made it clear they are delighted to have closed that chapter and moved on. Fager and Rhodes said ratings for the "Evening News" have risen over the past two months.
"I think it’s no accident some [viewers] who may have left us the last few years are coming back," said Fager.
Pelley said he takes the same approach to the "Evening News" that he has taken as a correspondent on "60 Minutes."
"I drive straight down the middle of the road," he said. "My question with every story is, ‘Were we fair to everyone involved?’"
Rhodes was a little more delicate about whether well-publicized cutbacks at CBS News the last few years, mirroring cutback throughout the media, have affected the quality of news reportis.