New deal keeps Tour events on CBS, NBC through 2021
By Tim Baysinger
PGA Tour Commissioner Tim Finchem announced Thursday that the PGA has renewed their broadcast deals, keeping the sport on CBS and NBC through 2021.
The nine-year extension coincides with the remaining years of the PGA’s 15-year deal with Golf Channel that began in 2007. The
current deal was set to expire in 2012.
"[CBS and NBC] have become exceptional partners in all areas," said Finchem.
CBS, which will continue to air 20 events per year, retains the popular West Coast Swing, the World Golf Championships’ Bridgestone Invitational, the Wyndham Championship and The Barclays, which open the FedEx Cup Playoffs. CBS will maintain more than 130 hours of live weekend coverage per year.
CBS Sports Chairman Sean McManus commented that the length, as well as CBS’ longstanding partnership with the PGA, were two important factors in getting the deal done. He also lauded network television as an "important component" of sports coverage.
"The broadcast partners are also an important part of the equation," said McManus, "not just attracting sponsors, but keeping those sponsors on long-term deals."
NBC continues its slate of ten events per year, with more than 75 hours of live coverage annually. The network retains its rights to the Accenture Match Play Championship, Cadillac Championship, Players Championship and the final three events playoff events (Deutsche Bank, BMW and Tour Championship). The biennial President’s Cup will also continue to reside on NBC.
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